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If you’re into web development, you may have realized that you’re really working for google every day.

Let’s have a look to the different google-tasks performed by a typical webmaster:

1. Be kind to the Google search engine
2. Google Analytics
3. Google Maps
4. Google Adsense
5. Google Adwords

Let’s see in detail…

1. The Search engine, Google has changed the way developers create web sites, not any standard organism, not the W3C. From 3 years ago everybody is leaving the table based markup for the semantical XHTML/CSS based markup, only to try to be kind to the Google Spider.

We put nice title tags, nice urls, relevant titles in h1…hx and try to create lots of list of links with ul/lis combinations, yeah thats a standard but without Google maybe nobody would be using this.

2. Google Analytics, anybody are still using their own analytics software ? If you simply can add a tag to each page of your website and give your client a high level and visually attractive user interface, the option is Google Analytics, don’t lose time of your project setting-up the awful old-style log analyzers, creating cron jobs etc.

3. Google Maps, Would you create a custom map for each client to shown were he is located ? or what is worse, would you pay to mapping services to show geospatial data? I remember 6 years ago if you wanted a mapping service you must pay for it, google maps has changed that forever, not only is free, it has a very powerful API that is the wet dream of any programmer out there.

4. Adsense, used from bloggers to big media companies, you can start earning money in hours (given the approval process). I remember only 5 or 6 years ago, the advertising software was worth thousands of dollars, was installed in the big media company servers and serve image and flash banners. The companies struggle to have, not only their sites working, but their advertising servers up and running and serving the correct ads. The next step was to give the control to the advertising companies in a ASP model, but now, you simply put the tag of Google Adsense, and you are done, simply amazing and useful, and the way advertising is shown from image/flash to text based contextual ads is a trend created by Google itself.

5. Adwords, never in “history” has been so easy and fast to reach a global market in advertising. You don’t need to be an expert to create a marketing campaign, just give your keywords, what amount do you want to spend and your credit card, it’s simple and fast.

All that services and features are the real power of Google, it’s useful for professionals creating websites and very useful too for advanced internet users, broading the mind share it broads the user base.
I think this is a real strategy behind the company, to give away nice “toys” for “webmasters” and advanced users to create a broad base of early adopters.

For that reason and a lot more (webmaster tools, chart API, gmail for exchanging big files), we, web developers are working every day for google and we are not getting paid

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